Neues von Taylor Swift & Keds: Here´s to the brave girls
Bereits im Oktober berichteten wir über die künftige Zusammenarbeit von Grammy Gewinnerin Taylor Swift und dem amerikanischen Schuhlabel Keds. Pünktlich zur Veröffentlichung des damaligen Red Albums wurde eine rote Version des Klassikers Champion herausgebracht. Nun präsentiert die hübsche Countrysängerin ihre Favoriten für die kommende Saison Spring/Summer 2013 und launcht gemeinsam mit Keds die Kampagne Here's to the brave girls.
Gestreift, gepunktet, geblümt - Schuhvariationen in allen erdenklichen Farben. Bereits 1916 zeigte Keds den ersten Champion Sneaker und zielte mit seinem Schuhwerk direkt an junge sportliche Frauen. Einfach und elegant soll er sein. Ein Klassiker der sowohl zu sommerlichen Kleidern als auch sportlichen Outfits getragen werden kann. Bis heute ist Keds seinem Stil treu geblieben, zeigt Mode für das Mädchen von nebenan.
Neben der Vorstellung von Taylors Lieblingsschuhen veröffentlichte die Marke nun Bravehearts.com. Die Onlineplattform präsentiert Lifestyle- & Modethemen sowie Interviews mit der amerikanischen Sängerin. Unter dem Motto "Here's to the brave girls" wird eine neue Kampagne mit Motiven aus Taylors Heimatstadt Nashville gezeigt. Das Video, mit dem Taylor junge Frauen dazu motivieren will, mehr Stärke und Mut im Leben zu zeigen, könnt ihr euch hier ansehen.
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